One of ABS-CBN’s premiere home grown actors, Diether Ocampo looks forward to another year of success as he celebrates his birthday on July19,2011.

As an actor, Star Magic’s Deither began his acting career on the afternoon teen show “Gimik” in 1996, is now one of the country’s leaing actors and is headlining one of ABS-CBN’s top-rating teleseryes “Guns and Roses”.

Pizza Hut endorser Diether is also in demand on the silver screen. His last movie was 2010 horror blockbuster “Dalaw” and to explore more of what the entertainment world has to offer, Diet ventured into the indie movie scene as he sets to appear in Quark Henares’ “Rakenrol” will premiere on July23 at the CCP’s Tanghalan Nicanor Abelardo.

What is also impressive about Diether is his commitment to charity works especially for his own foundation, K.I.D.S (Kabataang Inyong Dapat Suportahan). In line with his foundation, he is set to launch the second Diether Ocampo Charity Golf Tournament to be held at the Tagaytay Highlands on July21. His Kapamilya and celebrity friends will be there to support the event.

Diether can wish for a love life this year but he knows the right girl will come in God’s time. He plans to continue focusing on his showbiz career and to spend more time helping unfortunate kids through KIDS foundation.

As he turns a year older, Diether is just very thankful as he is now reaping the fruits of his hard labor. He can only wish for good health, more success, love and happiness in the years to come.

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100% natural and organic, no artificial colors or flavors. That’s why when compared to your regular sodas, this health beverage has less calories, less sugar, but has more of the nutrients and enzymes of wheatgrass that are vital for human nutrition and energy.  Healthy drink for everyone.

Famous cosplay goddesses Alodia and Ashley Gosiengfiao introduced the new Easy Pha-max Wheatgrass ready-to-drink as they share about their healthy lifestyle.

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San Juanico Golf Hotel is paradise for golfers

THE SAN JUANICO GOLF HOTEL, a 30-room hotel with breathtaking views of verdant, rolling hills and the engineering marvel that is San Juanico Bridge is now open for guests and golfing enthusiasts.

Located in Barangay Camansihay (just 10 kilometers from the capital Tacloban City), the new hotel inside the San Juanico Park, Golf and Country Club has all the amenities visitors would need for a comfortable, safe and memorable experience when touring Leyte or enjoying their golf game at the 18-hole golf course.
The San Juanico Golf Hotel helps meet the growing demand for quality accommodations needed by the increasing number of visitors to the Eastern Visayas region, especially Tacloban City.

SPACIOUS, relaxing landscaped greenery surrounds the San Juanico Golf Hotel. It’s an invigorating treat even for non-golfers.

BEDDINGS, DRAPES and other bedroom accessories at the San Juanico Golf Hotel are custom-made especially to create a cozy, tasteful ambiance in the rooms.

LOCAL AND INTERNATIONAL CUISINE is served—hot, delicious and mouth-watering—at the country club restaurant. The restaurant is open to club members and their guests, as well as stay-in guest in the San Juanico Golf Hotel. This is also where hotel guests take their free breakfast and other meals.

OUTER ROOMS at the San Juanico Golf Hotel have a breath-taking, panoramic view of the scenic 18-hole golf course and the San Juanico Bridge. Like all the other rooms, these have custom-made beddings, drapes and accessories for a classy, relaxing atmosphere.

LIZA CAHILIG while doing finishing touches and inspection of custom-made drapes, beddings and accessories for the rooms of the San Juanico Golf Hotel. “I was so inspired by the lush, relaxing, beautifully landscaped environment around the hotel. So I created beddings, drapes and accessories that balanced tasteful and relaxing privacy in the rooms without distracting from the beautiful outdoors,” she explained.

“The hotel has 30 units, which is ideal for our concept of a cozy, homey atmosphere for our guests. At this point, we’d still like to avoid a crowded feeling. With a controlled number of stay-in guests, it’s more likely for them to savor the lovely, expansive views and to feel relaxed and carefree, with lots of elbow room to spare,” says Mimi Acacio, President of San Juanico Golf Hotel.

Architect Ed Cumpio designed the hotel with the aim of giving guests every chance to feel relaxed and refreshed. In order to maximize guests’ experience of the surrounding landscape, Cumpio designed the outer units so that they have terraces that descend in a cascade.

As a result, occupants on each unit—from the top to the lower levels, are able to have an unobstructed, panoramic view of the landscaped golf course, the green hills, and the famous San Juanico Bridge that spans for two kilometers across the strait between Samar and Leyte islands. The San Juanico Bridge is considered the most beautiful sea-spanning bridge in the Philippines.

“The feeling of being in such a beautiful, expansive, relaxing place surrounded by greenery, with clear skies and the view of the panoramic landscape that opens toward the huge bridge is a great stress reliever. You simply feel that you’ve left your cares behind and you have all the time for yourself and your loved ones,” says Liza Cahilig, who provided the customized beddings, accessories and drapes.

When Mimi Acacio approached her for the project of providing the customized beddings and drapes—and after she saw the San Juanico Park Golf and Country Club—she was immediately inspired by the surroundings.

“The very first word in my mind was ‘paradise’. The whole place is a showcase of natural beauty and human landscaping art. For the new hotel, I made sure that the drapes and beddings were customized for comfort and aesthetics that were functional and in good taste, without being gaudy,” Cahilig explains.

Acacio commends Cahilig for a wonderful job with the drapes, beddings and beddings accessories.
“My concept was to create rooms that are relaxing, cozy and homey. Liza’s drapes, beddings and accessories helped me achieve the look and ambiance I wanted. The hotel rooms are comfortable and relaxing for those who want to rest and have some quiet, recharging privacy.

“At the same time, I don’t want guests to remain inside the rooms all day! There’s so much relaxing, soul-nourishing beauty outside that they simply must go out, at least in the terraces where the views are spectacular,” Acacio says.

The new hotel is for members and guests of the San Juanico Park, Golf and Country Club who want the convenience of overnight (or several nights) accommodations to avoid the hassle of going to the golf course and back to their hotels outside of Barangay Camansihay.

For Victor Domingo, the President of the San Juanico Park, Golf and Country Club, the new hotel is an important addition that makes their place even more attractive to members, potential members, golf enthusiasts and visitors.

“The experience of San Juanico Park, Golf and Country Club has gone from just enjoying a golf game with friends and family into a more complete experience of having a relaxing vacation as well,” says Domingo.
Other amenities of the San Juanico Park, Golf and Country Club include its spacious and comfy restaurant that serves delicious and mouth-watering local and international cuisine. Stay-in guests are also treated to free breakfast at the restaurant when they book accommodations at the hotel.

There’s also the swimming pool facility that has a pool for adults and another one for kids—making the golf and country club a perfect place for family bonding.

Over the medium- and long-term, Acacio says, the hotel also makes it possible for the San Juanico Park, Golf and Country Club to host major golf tournaments. “Having a hotel along with existing amenities like the swimming pool, for example, makes us an ideal place for golf tournaments and other related events. Guests not only enjoy the sport but also relax, unwind and enjoy their time with family and friends with more convenience and comfort,” Domingo adds.

Those who wish to inquire about drapes, beddings and accessories may contact Liza Cahilig at Joann Ashley Garments Manufacturing and Design, UG 18, Cityland Shaw Tower, Shaw Blvd., Mandaluyong City. (T) 359 0048 / 359 0049 and 0928-5061106.

For more information about the San Juanico Golf Hotel, please go to http://sanjuanicogolf.ph or call Sherwin Cabarse at 0926-8565954 for inquiries and booking information.

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Maraming Chinese sa Pilipinas, kamakailan may mga nakidnap pa nga. Suwerte ang mga Chinese sa ating bansa ,sila ang nagsisilbing lucky charm natin. Karamihan sa mga produkto natin Made in China, kaya naman mahal natin sila.

Hango sa kanilang kultura ang Chinese New Year at ngayong Pebrero sama sama nating ipinagdiriwang ang bagong taon. Halos mas bongga pa nga ang Chinese New Year celebration kaysa New Year na totoo.

Bagamat marami ng tao dito, dagsa pa rin ang mga tsinoy na pumupunta sa ating bansa para mag negosyo. Malakas daw kasi ang kita dito lalo na sa divisoria.

Gustong gusto ng mga Pilipino ang kanilang kultura maging sa pagkain man o sa pananamit. Ngayong Chinese New Year celebration marami sa atin ang nasisiyahang ipagdiwang ang bagong taon. Halos lahat ay nakapula, simbolo daw kasi ito ng prosperity at good fortune.

Chinatown ang lugar ng mga Chinese dito sa Pinas pero saan mang dako ng Pilipinas pwedeng i celebrate ang Chinese New Year. Kami? Sa SM Mall of Asia , kasama ang Tang at ilang mga artista sama sama naming sinaksihan ang pagpasok ng bagong taon sa pamamagitan ng fireworks exhibit sa Baywalk.

Kung Hei Fat Choi!

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Elaine B. Gardiola, Top taxpayer for year 2009. For 2009 Top taxpayers are celebrities and businessmen. Here’s the list from Oks.ph

The top 12 individual taxpayers in 2009 were:

#1 – Elaine B. Gardiola, P59.54 million
#2 – Rosabelle C. Bandong, P57.87 million
#3 – Wilfredo B. Revillame, P57.25-million (#2 in 2008)
#4 – Francis Carlo D. Taparan, P38.75 million
#5 – Ronaldo R. Soliman, P36.7 million
#6 – Ramon S. Ang, president of San Miguel, P26.44 million
#7 – Oscar M. Lopez, former chairman of First Philippine Holdings, Co., P25.70 million
#8 – Henry Sy, Sr., president of SM Investments Corp., P25.18 million
#9 – Carlos D.C. Ejercito, P25.02 million
#10 – Bonifacio D. Gumboc, Jr., P24.74 million
#11 – Maria Teresa Caridad P. Gallego, P24.45 million
#12 – GMA Network Chief Executive Officer Felipe L. Gozon, P22.19 million

Other businessmen on the list were
#14 – Bank of the Philippine Islands President/CEO Aurelio R. Montinola III, P20.14 million
#17 – GMA President Gilberto R. Duavit, Jr., P19.77 million
#19 – Manila Electric Co. (Meralco) Chairman Manuel M. Lopez, P19.32 million
#20 – Philippine Long Distance Telephone Co. (PLDT) Chairman Manuel V. Pangilinan, P19.28 million
#27 – UnionBank Chairman/CEO Justo A. Ortiz, P15.43 million
#33 – TV5 Pres. Ray C. Espinosa, P13.99 million
#37 – former Philippine American Life and General Insurance Co. Pres./CEO Jose L. Cuisia, Jr., P12.93 million
#55 – Metrobank Pres. Arthur V. Ty, P11.18 million
#76 – tobacco magnate Lucio C. Tan, P9.23 million
#242 – ABS-CBN Chairman/CEO Eugenio L. Lopez III, P5.15 million

Showbiz personalities were also on the list, among them
#18 – Sharon Cuneta Pangilinan, P19.55 million
#39 – Kristina Bernadette “Kris” Aquino Yap, P12.79 million
#50 – Piolo Jose Nonato Pascual, P11.51 million
#62 – Marian Rivera Gracia, P10.12 million

Media personalities also among the top taxpayers in 2009 were
#173 – Maria A. Ressa, P5.91 million
#175 – Julius Caesar C. Babao, P5.88 million

Among companies, the top corporate taxpayers were
#1 – Smart Communications, P10.2 billion, (#1 for the second straight year)
#2 – Globe Telecom, P5.49 billion
$3 – Chevron Malampaya LLC, P4.19 billion
#4 – San Miguel Brewery, Inc., P3.58 billion
#5 – Nestle Philippines, Inc., P3.55 billion
#6 – PLDT Communications and Energy Ventures, Inc., P3.53 billion
#7 – Shell Philippines Exploration, B.V., P3.24 billion
#8 – Meralco, P2.79 billion
#9 – Fortune Tobacco Corp., P1.88 billion
#10 – SM Prime Holdings, Inc., P1.82 billion

Others in the top 50 included
#21 – GMA Network, Inc., P1 billion
#25 – Wyeth Philippines, Inc., P878.06 million
#26 – Unilever Philippines, Inc., P836.5 million
#27 – San Miguel Foods, Inc., P807.42 million

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I love drinking milk. I am delighted when I was invited to cover a milk event for women. I tried and I enjoyed it !

Unilab Nutritionals introduces Athena, the Philippines’ first milk brand for women

Athena helps women fight their every day battles with a triad of health and beauty benefits – a first of its kind in the milk category

Unilab Nutritionals launched Athena, the country’s first and only milk brand that understands women. The event, held last November 26, 2010 in the Grand Ballroom of the New World Renaissance Hotel, introduced Athena’s triad of benefits, a first in the Philippines, and its endorser, Bianca Araneta-Elizalde.

“Beautrition” for the modern-day Filipina
Today’s Filipino woman is a multi-tasker who faces professional and personal challenges every day.

Athena is the only milk that understands modern-day Filipino women and helps them win their daily battles. Athena promises more benefits than any other skimmed milk brand in the Philippines by offering Beautrition – a combination of beauty and nutrition that gives women a triad of benefits to help them win their everyday battles:

• Beautiful Skin. Athena provides anti-oxidants (Vitamin A, E & Zinc) to help women’s skin become healthier and more beautiful.
• Strong Bones. Athena is high in calcium to help strengthen women’s bones.
• Slim Figure. Athena is low in fat to help women maintain a slimmer figure.

Bianca Araneta-Elizalde is the Athena Woman
Bianca Araneta-Elizalde was introduced as Athena’s endorser for the way she has been able to successfully manage the different aspects of her life. Amid her various roles as model, TV host, entrepreneur, environmentalist and philanthropist, she still has time to be hands-on mother to two children and a caring wife to Juan Elizalde.

Bianca’s believes that Athena is the milk that perfectly complements her lifestyle. “The Beautrition benefit from Athena is unlike any other. I love it! Athena helps me get through my everyday challenges,” she said.

Three Women, Three Benefits
Event-host Bianca Valero also introduced three brand influencers that represent, through the active lives they lead, Athena’s triad of benefits: Lia Cruz who embodied strength through her career as a TV host, Sandra Seifert who embodied body as an active health buff, and Rissa Mananquil who embodied beauty through her successful international modeling career and fashion icon status.

Each shared about how they were able to successfully manage their busy schedules while still finding time to do the things they love to do.

“Women were looking for a milk product that provides not only health benefits but beauty benefits as well,” said Unilab Nutritionals Division Head, Brenda Miranda. “Athena with Beautrition answers that need and we’re proud to have launched the first and only milk in the Philippines that truly understands women.”

Athena is available in leading supermarkets, groceries and drugstores nationwide.

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I blog about mostly tech – from notebooks to phones; anything that is tech-related. Few weeks ago, we  got a Facebook message from a friend who is a staff writer for an online publication.  He told us, (yes he sent the invite to four of us tech bloggers) if we are interested to attend a product launch. When I read the invite, its about chicken! Oh, wait.. can I write about chicken over at DigitalSpidey? Haha, of course not; but since he requested if we can attend I said yes.

The event was held at the Chef’s Table which is located at the Infinity Tower at the 26th street, the Fort Bonifacio Global City. The place was packed with media and bloggers; the event was hosted by Meg Entrata. In case you don’t know her too, she is the sister of Susie of QTV’s Fulltime Moms.

I suppose it was their first time to make an event for the media and bloggers; the presentations are quite informative yet a little bit longer, educational specially for a chicken lover like me.  Patricia Cheng, the Brand Marketing Group Head gave us the history Bounty Fresh including the technology they use.  You will be amazed that this chicken company is quite strict and technology-driven company; they have all the equipment & resources from the farm up to the readily available finished product which you can buy from grocery stores.

And yes folks, Bounty Fresh is a Filipino-owned company and one of the leading and fastest growing suppliers of high quality chicken products. All of us  were treated on a  delicious and healthy chicken recipes personally prepared and demonstrated by popular TV celebrity gourmet chef, Bruce Lim. A wellness talk given by respected nutritionist Joan Sumpio was one of the highlights of the day’s program, which stresses the importance of chicken meat, nutrition and finding the right product in the market. A ‘Best Blog Post’ Contest was also launched.

Bounty Fresh Dressed Whole Chickens are processed in its state-of-the-art and world-class facilities. The unique processing methods include triple washing carefully grown chickens (first of its kind) and vacuum-packing immediately to preserve the freshness and flavour. “With this world-class vacuum packing process which I think is our advantage over our nearest competitors, we guarantee the consumers that what they are getting is the freshest and cleanest chicken in the market,” said Dondi Alentajan, Bounty Fresh’s Group Marketing Manager.

We were also served with Bounty Fresh’s ready to cook recipes and bottomless drinks from coffee  to soda to FREE Wi-fi.

Bounty Fresh also offers Fresh Chicken Cut-ups, Chicken Nuggets, Corned Chicken, Juicy Liempo and Super Legs and is found in all major supermarkets and groceries nationwide. The company is also behind the success of Chooks-To-Go, a popular 900-strong roast chicken chain famous for its ‘Masarap kahit walang sauce’ flavour.

Bounty Fresh Chicken chose world-renowned talent Lea Salonga as their latest endorser as seen in their recent commercials. Asia’s finest, homegrown prodigy representing Asia’s Best Chicken, a fitting tribute indeed.

You can visit  www.bountyfreshchicken.com for more info about Bounty Fresh Chicken! Asia’s Best Chicken!

But, wait there’s more! You think you can only let Jollibee and Mcdo deliver at your doorsteps? Bounty Fresh can do the same! Call  687-1010 now and they will be happy to take your orders!

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Love yourself: Take fish oil every day

Today’s fast paced living exacts a heavy toll on the body. As we strive to keep up with life’s daily grind, we often do not have enough time to prepare healthy meals, which consequently causes our health to suffer.

To help stave off the effects of today’s frenetic living, we have learned to unlock the benefits offered by yoga, enjoy the soothing goodness of a relaxing massage or the revitalizing advantages of visiting a spa to make us feel and look good. Another beneficial option that is worth considering is taking fish oil, which has been proven to
be effective in improving one’s overall health.

the benefits of fish oil

• Fish oil helps improve blood flow to the heart (maintaining normal heart rhythm
• and slightly improving blood pressure), the joints (helping address the pain of
• arthritis), and the brain (maintaining memory function).
• Fish oil also aids in
• lowering blood cholesterol so the risk for a heart attack or stroke can be lowered.
• Omega-3 DHA and EPA are essential fatty acids that need to be derived from one’s
• diet because the body cannot produce this on its own. DHA & EPA are essential
• components of cell membranes, which absorb essential nutrients and expel waste
• products. Without Omega-3, the cells cannot function at their best and this may lead to
• certain problems.

The combination of EPA and DHA help promote heart health by specifically keeping blood flowing, lowering the triglyceride level and slowing down the progression of fatty deposits in the blood levels. In fact, American Heart Association recommends a combined daily intake of Omega-3 DHA and EPA ranging from 500 – 1800 mg. Experts also suggest fish oil to be taken with food and for dosage to be gradually increased.

(Source: http://www.americanheart.org)

EPA or eicosapentaenoic acid is a kind of Omega-3 fatty acid which helps decrease inflammation and pain in patients with arthritis, because of its potent anti-inflammatory properties. DHA or docosahexaenoic acid is another Omega-3 fatty acid that is found heavily in brain tissue. It maintains healthy brain function, help in brain development and improve memory in both children and adults.

Aside from ensuring heart, brain and joint health, fish oil has also been proven to benefit the skin. Many skin experts are now prescribing a dose of fish oil for skin health each day, as the addition of fish oil to a balanced diet can improve the appearance of skin, thanks to the Omega 3s found in fish oil.

The skin beauty benefits include balanced oil production, reduced acne, wrinkle prevention, greater resistance to sun damage, proper skin hydration, and stimulated collagen and elastin production, all of which provide a younger-looking and healthy
appearance. Fish oil may also treat certain skin issues, such as eczema and psoriasis.

(Source: http://vitamins-minerals.suite101.com/article.cfm/the-health-and-beauty-
benefits-of-fish-oil)

Moreover, fish oil offers anti-cancer benefits. Several test tube (in vitro) and animal experiments done by Sweden’s Karolinska Institute have clearly shown that the long-chain omega-3 polyunsaturated fatty acids (PUFAs) eicosapentaenoic acid (EPA)
and docosahexaenoic acid (DHA), the main components of fish oil, help restrict the promotion and progression of cancer. Their beneficial effect is particularly pronounced in hormone-dependent cancers such as breast and prostate cancer.

(Source: http://www.oilofpisces.com/cancer.html)

Fortunately, the benefits of fish oil are easily made available with Cenovis Fish Oil, an all-natural fish oil supplement that is the leading dietary supplement brand in Australia. Manufactured by Sanofi-Aventis, each 1000 mg soft gel capsule contains Omega-3 essential fatty acids specifically, EPA and DHA that help keep the heart healthy and functioning at its best level. Best of all, each soft gel capsule only costs less than P10, is odorless and has no fish-like after taste.

Moreover, by consuming Cenovis Fish Oil you help not just your health but also the environment. That’s because Cenovis Fish Oil comes from Peruvian waters, one of the world’s cleanest seas. Unlike other fish oil that come from shark, seals, cod and other big fish, Cenovis Fish Oil comes from three kinds of small fish: anchovies, mackerel and sardines. These are small deep sea fish that reproduce easily, thus, no worries of extinction.

Additionally, they have a shorter lifespan making them less exposed to pollutants and contamination in the seas. They are also fishes that are caught wild in open waters which feed on micro algae, the original source of their Omega-3 DHA and EPA essential fatty acids that farm raised fishes lack in their diet making them unsuitable candidates for fish oil extraction. Moreover, the fish oil extraction of Cenovis is done in a highly-advanced and sanitary process in Norway and each soft gel capsule is individually packed for freshness.

So make sure to always love yourself. Take Cenovis Fish Oil and ensure your optimum health.

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Wok all you want with Electrolux

Wok-a-holics can now indulge in their passion for cooking with Electrolux’s range of kitchen appliances especially designed for Asian cuisine.

Wok-a-holics are cooks who love to whip up wok-fried dishes and as a perfect example of the Electrolux’ “Thinking of You” philosophy, Electrolux has developed Gas and Electric Ranges, Hobs and Hoods especially suited for this kind of cooking.

Electrolux’ Free Standing Cookers come with a wok stand to help fire up the Filipino way of cooking, from Chinese stir-fry, Spanish sautéing and the uniquely Filipino “ginisa.” The sleek, European designed cookers are also fitted with automatic ignition for easy start-up and a sealed burner technology, where the burner is easy to clean and maintain, blockage at the gas outlet is minimized, for consistent high performance.

Electrolux’s versatile range of gas hobs also features inner-and-outer ring gas burners that are perfect for wok frying, with a spacious layout that allows you to fully utilize your hobs while cooking. Each gas burner is also sealed for easy cleaning.

Asian cooking creates a lot of vapor and odor so Electrolux has also developed stylish hoods that are designed to clear the air in your kitchen with a combination of powerful air extraction and low noise.

Choose between Slim Line Hoods perfect for compact kitchens, with Active Carbon Filters and multi-layer aluminum grease filters to eliminate odors, grease and oil; or the easy to clean Chimney Hoods that come with a patented clog-free Dual Filter Technology.

Wok as much as you want with an Electrolux Gas and Electric Ranges, Hob and Hood!

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CHOWKING: TIKMAN ANG TAGUMPAY

“Basta tama ang pinangagalingan ng lakas, makakatikim ng tagumpay.”

Indeed, nothing can get in the way of inspired, driven, and hard-working Filipinos. And beloved quick-service brand Chowking recognizes that. As a continuation of its 25^th year anniversary celebration, Chowking raises the bar even higher and takes on the pivotal role of enlivening the spirit, fueling the passion, and nourishing the dreams of the millions of success-driven Filipinos.

Already with a wide range of delicious, great value chef-inspired Chinese meals, Chowking, the leading Chinese quick-service restaurant in the country, refuses to rest on its laurels. As they strongly hold onto being the foremost brand in the business they go all out in launching a refreshed image, a new generation of brand advocates, a new logo, and an array of new menu offerings – all in part of their role in inspiring the working man’s journey to success, for themselves and for their families who inspire them.

Chowking Marketing Head Francis Flores shares “We want to position Chowking not only as a brand that serves quality and modern Chinese food, but also a brand that enables the working man to achieve success and share this same success with their loved ones.”

As Chowking sets out to create a deeper connection with their millions of patrons, Chowking gets into the heart of their desires and cravings. Flores expounds, “These working adults are the ‘balanced success seekers’ who are the responsible sons and daughters, motivated to provide a better life for their family. Chowking, on the other hand, serves as an inspiration for these individuals to succeed as they are fueled by great value Chinese rice meals, dimsums, desserts and beverages.”

Chowking’s new brand mantra ‘Tikman ang Tagumpay’ encapsulates in a few yet meaningful words what Chowking passionately stands for. With over 25 years of the best-tasting Chinese meals, Chowking takes the brand further where good food becomes a fuel in their pursuit of triumph and heartfelt joy and gratitude through shared meal-time experiences with the family.

Together with carrying out the brand’s re-launch, Chowking then introduces their latest offering, Tender Beef Broccoli. The hard-working Pinoy is in for a taste of success with a new rice meal na may kumpletong sangkap at kumpletong sarap that comes from choice beef slices, rich oyster sauce, and freshly-cooked broccoli – affordable at just P99 with a drink, or P125 as a lauriat with pancit canton, chicharap, fried dumpling, buchi, plain rice and a drink

Accompanying this milestone, Chowking gathers great inspiration from chosen brand advocates who all best exemplify their new brand positioning. And as Chowking Marketing Director Edward Arandia shares, “We selected five outstanding individuals who commonly share compelling success stories. These outstanding individuals: Jericho Rosales, Gerald Anderson, Kim Chiu, Bea Alonzo, and CNN Hero of the Year Efren Penaflorida Jr., were once ordinary people who all dreamed extraordinary dreams, and persevered to turn these dreams into reality, for themselves and for their families.”

In their latest campaign, Chowking captures the life stories of these individuals who underwent obstacles, painstakingly faced adversities, and overcame all barriers to reach what seemed insurmountable. In a sea of mediocrity, they excelled because of a certain indescribable hunger to satiate their own drive to give not just themselves but their families better lives as well.

Arandia notes, “It is very heartwarming to discover the humble past of these people. Their struggles and journey to the top were founded on such noble values. Today, they all shine not just as stars, but as true inspirations for millions of people in the country today who also long to uplift their lives. And as inspirations, their stars shine even brighter. And that is why they were all chosen to be the best spokespeople of our mantra ‘Tikman Ang Tagumpay’. They just don’t believe in our mantra. They live and breathe our mantra. They are living proof that with the right ingredients, nothing is impossible.”

JERICHO ROSALES: FROM FISH VENDOR TO A MULTI-FACETED PERFORMER

To say that actor Jericho Rosales’ beginnings were humble is an understatement. He’s had a very tough life from his childhood. He worked odd jobs such as helping his mother sell fish in the market to delivering pizza just to earn an extra buck or two.

By the end of his teenage years, however, he took the initiative to make more out of himself. He went out of his zone and thrived, eventually winning Mr. Pogi in Eat Bulaga, which was only the start of greater things ahead.

Today, after more than a decade of honing his craft, he is considered as one of the most talented and multi-faceted actors in the business. However, it doesn’t end there. With the same arresting charm, Jericho perpetually drives himself to be even better, foraying into various sports, music, visual arts, and advocacy work. He shares, “There are so many things to learn and explore. Why should I stop? I crave for that constant propensity to evolve and diversify. If life were a race, I’m definitely far, far, far away from reaching the finish line.” He continues that “each time I overcome a challenge, it is always nice to have that favorite hearty meal to look forward to. After all, refreshing the taste buds is somehow refreshing yourself as a whole to get you ready for another day of hard work.”

KIM CHIU: FROM SHY GIRL TO ‘IT’ GIRL

Hailing from Cebu, Kim Chiu pursued her studies and played her role as student, sister, and daughter with simplicity and modesty. She garnered numerous awards in school, but never really made the stark difference she dreamt of – especially to her family, longing to help a little more than she can. The surprising tipping point came when she was included in the roster of PBB’s Teen Edition.  She recounts, “What started as a fun audition with friends at SM Cebu, I never realized would be a life-altering experience.”

After winning the PBB Teen Edition series, it would have been easy to fade away. But Kim Chiu was resilient and determined. Her endless energy and overwhelming spirit can barely fit into her petite frame.

Mild-mannered and soft spoken she maybe, but Kim took the bull by its horns – enduring so much for a girl her age.

But she worked her way up, proving her personality and talent worthy of the people’s vote. And no surprise that she has earned the right to be called “one of the most bankable and in-demand actresses of her generation.” As the youngest in the family she also closely shares a special relationship with her sisters. Kim fondly shares that “Whatever fame I hold, I owe it to my family. And no better feeling can take the place of going home to your sisters and sharing with them that feeling of true success.”

The stardom of Kim Chiu may count for a lot to Kim Chiu. But what stardom truly afforded Kim Chiu was a heartwarming tale she shared the first Christmas after winning PBB. She recalls, “Our Christmases have always been very simple. We go to mass. We dine on whatever simple meal we have. Then that’s it. So my first Christmas after PBB, I spent it with my family, and gave them the feast and gifts we all always longed for. It is that kind of Noche Buena that we have not experienced in years, full of good laughs and of course, good food! That was a magical moment in my life. From then on, I realized the deeper meaning of success.”

GERALD ANDERSON: FROM RESERVED BOY TO A REFINED MAN

“Not knowing your place in this world,” Gerald Anderson shares, “is probably one of the toughest things for a child. Gerald knows this well because he actually didn’t know where he was headed either, prior to entering the PBB Teen Edition.

There’s a cliché though what doesn’t kill you makes you stronger…well, Gerald Anderson is living proof of that. Shuffling back and forth the Philippines and the US during his childhood, Gerald learned to cope with the difficult setup he was born into. At a young age, he realized, he had to be self-sufficient and independent.

He had to learn how to be responsible and accountable…when what kids his age all cared about were playing videogames or hanging out in the arcade. Now that he is in the limelight, he continues to stay true to his roots. He continues, “A lot has changed in my life since Pinoy Big Brother, but whatever success I have now, I am very thankful for it. But sometimes, the demands in the business are tough and you can’t avoid being stressed. So to cope with all these, I do things that recharge me like enjoying my favorite meal.

These experiences strengthened his resolve, and made a man out of his boy. And without even knowing it, was embarking on a journey to achieving a purpose-driven life. There is no secret to Gerald’s heart for the needy: spending his birthday with cancer patients, and even going as far as putting his own life at risk to help save lives at the height of typhoon Ondoy.

He maybe deemed as primetime TV’s drama-action prince, but learning to live a purposeful life, shaped by his difficult conditions during his youth, is what truly makes Gerald Anderson not just a reel-life hero, more importantly, a real-life inspiration.

BEA ALONZO: FROM BEAUTY QUEEN WANNABE TO A QUEEN OF PRIMETIME DRAMA

Bea Alonzo dreamt beautiful dreams, one made up of fairy tales and happy endings. When the young Bea awoke, she realized those were all but a dream.

But that did not stop Bea from pursuing those dreams. She joined beauty pageants after beauty pageants – even taking tricycles in her homemade gowns, if only for the thrill of being a princess for a day.

A stroke of luck gave Bea the break she longed for. During one of those beauty contests, she won 2^nd runner up and caught the eyes of judges Oscar Peralta and Archie Iligan who encouraged her to join Star Circle Batch 10. When she was not able to make the cut, Bea carried on and persisted.

She joined Star Magic where she signed a six-year contract. Her career had a very slow and frustrating start. But eventually, she managed to emerge with sophistication and panache. The next thing she knew, she was capturing audiences with her unrelenting talent; garnering multiple acting awards and a legion of adoring fans.

“I credit my mom for my success. She gives me strength, love, and encouragement, guiding me through the demands of my career,” Bea smiles. “I even remember those moments I had with my mom every after successful gig or taping, we would always long for our favorite dishes. And each time I receive my paycheck, my mom is the first person I go to so we can share a nice meal together.” After all, Bea continues. “Success is nothing if it is not shared.”

EFREN PENAFLORIDA, JR.: FROM KARITON KID TO CNN HERO OF THE YEAR

Efren Penaflorida Jr. pushed himself to the limits, if only to make a small difference. After winning the prestigious global recognition of CNN Hero Of The Year, the small difference he was aiming for grew bigger than this humble Cavite-born fellow could ever imagine. It was an achievement so overwhelming and unanticipated, Efren shares, “because all I really wanted was to teach a few kids.”

Born and raised in the slums by a tricycle driver and a housewife, he completed elementary and high school through scholarships.

Realizing from experience the need to divert the youth away from street gangs towards personal development, he formed Dynamic Teen Company at the age of 16.

He went around the streets teaching children using a “pushcart classroom”, while receiving two college degrees with highest honors. No matter how trivial the act, he felt it was his mission to do something for the impoverished and uneducated children that surrounded him. Efren lived with the morals and values instilled in him by his parents. Because of this, he became naturally caring and thoughtful of others especially to kids, treating them like family. “Whatever little we had, we always make it a point to share it with our kids. Like with food, we find a way that everyone gets to eat. And in return, whatever I share with them gives me that drive to continue sharing with them the mission I was set out to do”.

His God-given intelligence was well and good; but it was the purity of his heart that made all the difference. And not only did he capture our hearts, he captured the hearts of millions from all over the world. All because of a simple kariton…

These are the stories that inspire. These are the stories that Chowking stands for. And these are the future stories the brand hopes to hear more of as they motivate more Filipinos to go for their dreams. As Arandia summarizes, “So they, too, can achieve their goals. We hope Filipinos will want to forge on para ‘Tikman Ang Tagumpay’.” And in one’s journey to success, Chowking constantly makes every effort to create delicious and enjoyable Chinese food to rejuvenate and reward a hardworking person’s taste buds. Similarly their great tasting food fuels every individual to work even harder not only to provide a better life for themselves but to also share their meaningful success with their family.

With a slice of inspiration, a pinch of strength, a dash of burning desire, and a sincere heart to share, Chowking is firm in its mission to feed success that is worth celebrating and sharing.

With more than 400 stores globally, guided by 25 years of expert knowledge and experience in the foodservice industry, Chowking makes it possible for Filipinos everywhere to share their heartwarming tales that nourish the mind, body, and soul.

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