Lewis & Pearl Says: The Real You Rocks!

It’s not easy growing up. Things seem to transform overnight—priorities change, toys get old and boys get interesting, new responsibilities appear and clothes all of a sudden don’t fit right. Add to that the world’s expectations about how a girl is supposed to look, act and be, and you end up with a time of your life that seems less fun than it is frustrating.

Perfect is Boring!
One thing that all teenage girls should keep in mind though, is that nobody’s perfect–not the highest-paid movie star or the most in-demand supermodel. Everybody has their own little quirks – habits or traits that are unique to you. Teen star Miley Cyrus loves ketchup so much, she drinks it straight from the bottle! Even supermodel Tyra Banks has said that she was a “sick-looking beanpole” growing up. In fact, it’s a person’s quirks that make her interesting. It gives her something to laugh about with friends, endears her to the people who know her well, and makes her special.

Lewis & Pearl believes that girls should be proud of their quirks, and have the confidence to let the world know all about her fabulously imperfect self!

The cologne brand’s newest campaign, called “The Real You Rocks!” highlights this message. The television ad, featuring an exciting young cast, celebrates the lead character Angel’s quirks. An innovative online campaign on www.lewisandpearl.com, Facebook and Friendster allows girls to shout out their quirks and have other users vote on them. There are also on-ground activities that encourage “barkadas” to proudly share their quirks with their friends. At stake for girls who tell others why they rock are Apple iPads and barkada mobile phones if their quirks are chosen by the community and by Lewis & Pearl.

With over a dozen different scents, Lewis & Pearl has a fragrance that will suit any girl’s quirky side. And with the easy freshness that its Colognes and Body Mists bring, any girl can find the confidence to be refreshingly real.

Find out more when you visit:
www.lewisandpearl.com
www.facebook.com/lewisandpearlcologne
http://widgets.friendster.com/lewisandpearl

Show how YOU rock by shouting out your quirks; and get a chance to win an Apple iPad.

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